PROJECTS
FASHION | ART | DESIGN
ELLE
For Elle’s India Art Issue - June/July 2022, we were asked to add our own creative touch to an existing editorial shoot for the brand Eliferous by Srishti Kaur.
The Brief: The objective was to seamlessly integrate the realms of art and fashion, genuinely fusing them together. Our model was photographed against a stark white backdrop, providing us with a blank canvas to express our creativity. Studio Ruining Magazines’ approach was to artistically enhance the original shot in a manner that accentuates rather than overwhelms it.
THE IKAT STORY
One of Studio Ruining Magazines’ first collaborations was with a homegrown fashion brand called The Ikat Story.
Our work focused on their 'Bandhani' Collection. 'Bandhani' is a highly skilled process, it's a type of tie-dye textile decorated by plucking the cloth with the fingernails into many tiny bindings that form a figurative design.
We drew out this ancient Indian art form from the clothing and embodied it into our designs! The aim was to create the perfect balance between ethnic and contemporary concepts.
ONLY NATURAL DIAMONDS
Only Natural Diamonds (OND), backed by the Natural Diamond Council, aims to transform the diamond jewellery industry and connect with consumers.
Together with Dentsu Aegis Network, Studio Ruining Magazines created a standout marketing visual for OND's April theme - Maximalism. This concept celebrates bold, eclectic styles, encouraging a mix-and-match approach to reflect personal flair. It's a fun, vibrant move away from minimalism, inviting individual expression.
Our efforts paid off, attracting a fantastic 2 million views on Instagram!
THATCH
Thatch, an Indian ethnic brand, is redefining fashion with its gender-fluid clothing line. Embracing local craftsmanship, their products are sourced and created by skilled artisans, highlighting the rich tapestry of local talent.
Studio Ruining Magazines brought this vision to life with our striking marketing visuals for Thatch, capturing the essence of the brand's unique approach to fashion by adding a vintage Bollywood touch. We started off with raw photographs which we gave a new life and identity to!
ARJUN RATHI
THE SUGAR COLLECTION
Arjun Rathi Design is a concept lighting studio based in Mumbai. Studio Ruining Magazines was tasked with ideating and crafting marketing visuals for Arjun Rathi Design’s fresh product launch. Studio Ruining Magazines has created 8 different visualizers boasting Arjun Rathi’s unconventional and innovative designs.
KIM KAUL
Kim Kaul, a mult-idisciplinary artist, entrusted us with the task of creating accompanying visuals for her upcoming poetry book. She shared the core themes of her work, granting us the freedom to interpret them creatively. Embracing this opportunity, we chose to explore the expressive potential of black and white imagery to complement her poetic narratives.
GALA NIGHT IN ICELAND
PROJECTION MAPPING
Studio Ocupus and Studio Ruining Magazines joined forces for a unique project at an old cinema hall in Reykjavík, Iceland, transforming it for a corporate gala. Their mission: To craft mesmerising projection loops that would elegantly replace traditional décor, enveloping the venue in a dynamic visual experience. The artworks were bold and intricate collages that told visually compelling stories offering a rich and engaging experience to the viewer.
SINARA
Sinara, a luxury concept jewellery brand known for its wearable art, partnered with Studio Ruining Magazines to bring their brand mascot, a flying gazelle, to life in an animated video. This collaboration aimed to immerse viewers in Sinara's surreal world, adding depth and narrative to the brand's story. Animated by Suraj Kudalkar.
TECHNOLOGY
GOOGLE ARTS & CULTURE
In honour of India's 75th Independence Anniversary, Google Arts and Culture collaborated with Studio Ruining Magazines to develop a series of artworks. These pieces were designed to visually enhance an article about Dakshin Gangotri 1983, India's inaugural permanent research base in Antarctica.
Google Arts Culture
MUSIC
NEON EAST FEST
Neon East Festival, born from our streaming playlists, showcased a dynamic line-up of contemporary live acts and DJs in Mumbai. Set against a retro-futuristic backdrop in the city's heart, the festival promised a world-class experience. Studio Ruining Magazines contributed by creating 16 bespoke artworks for each performing artist at this two-day event at Jio Garden, BKC. Additionally, the studio crafted a comprehensive booklet detailing the festival's ethos and artist profiles.
MILKY CHANCE
SCARLET PAINTINGS (OFFICIAL LYRIC VIDEO)
Berlin's Milky Chance collaborated with five global artists to craft lyric videos for their iconic songs. We were entrusted with bringing to life the Official Lyric Video for their hit song - Scarlet Paintings.
Embracing an open brief, we immersed ourselves in the song's lyrics, interpreting their essence, and then creatively translated these musical narratives into a unique visual language. This project was both exhilarating and artistically fulfilling, achieving close to 1 Million views on Youtube. Animated by Harsh Patel and Shravan Shetty.
Vh1 LIFT OFF
Vh1 Lift Off, conceptualized by the team behind Vh1 Supersonic, is a music festival dedicated to celebrating and elevating India's vibrant subcultures. In need of a logo that captured the festival's essence of empowerment and dynamism, they turned to Studio Ruining Magazines.
Tasked with representing the festival as a catalyst for raising and enhancing these subcultures, Studio Ruining Magazines successfully delivered a logo that resonated with this vision, encapsulating the event's spirited and uplifting nature.
Vh1 BROADCAST TELEVISION
During our Creative Head's tenure at Vh1 as an Assistant Producer, she contributed to the creative design and production of a range of promos, in collaborated with the talented creative team at Viacom18. These were successfully aired on television. You can check this work out below!
HIS-STORY (INTERNATIONAL MEN'S DAY
TOP 100 MUSIC VIDEOS OF THE DECADE
ADELE
TOP 50 VIDEOS OF 2020
SAM SMITH
MILEY CYRUS
PRIDE MONTH
LANA DEL REY
NAYA ROCKERS
NAYA SOUND SYSTEM
Naya Sound System is an album by Naya Rockers, a US based band in collaboration with an international pool of singers and musicians.
The fine folk at Naya Rockers, wanted to re-create a scene of the streets of a Kingston like cityscape.
ADITI RAMESH
SAMBAR SOUL
Commissioned by independent artist Aditi Ramesh, we crafted a music video for her song 'Sambar Soul' in our signature collage style. With full creative freedom, we thoroughly enjoyed bringing this project to life, achieving an outcome we're proud of. Animated by Harsh Patel and Shravan Shetty.
NAYA ROCKERS
SHINE feat. BLAKKAMOORE
(OFFICIAL MUSIC VIDEO)
Naya Rockers, a US-based band featuring international musicians, sought a lyric video that captured both urban and rural facets of Jamaica. Studio Ruining Magazines in collaboration with Robach Music responded by crafting and animating a cityscape that vividly brought this concept to life. Animated by Harsh Patel and Shravan Shetty.
BAWARI BASANTI
RAHIMAN DHAGA
For Bawari Basanti's album 'Rahiman Dhaga,' Studio Ruining Magazines created a retro visual, drawing inspiration from the vintage art of 1980s Bollywood film posters, perfectly matching the album's vibe.
NAYA ROCKERS &
CLINTON FEARON
GUIDING STAR
Robach Music, representing Naya Rockers, commissioned Studio Ruining Magazines to design an album cover for their new song 'Guiding Star'. The artwork, rooted in African culture, features an Ethiopian Orthodox priest, rendered with an Afro-futuristic and surreal twist to resonate with the song's musical essence.
MADSTARBASE
CLUB EDITS VOL. 1
For MadStarBase's 'Club Edits Volume 1', mixed and produced by Neal Sekhri and Anant Ahuja, Studio Ruining Magazines crafted a unique, bold collage for the album artwork. It features a nostalgic nod to Indian heritage, centred around a Contessa car, an iconic symbol from the 1980s.
MOSAMBEE x MALI
OCEAN
Mosambee, in collaboration with Mali, reached out to Studio Ruining Magazines to create an artwork for their song ‘Ocean’.
Our aim was to translate the emotional turbulence of the pandemic into a captivating visual narrative. The theme centred around the ebb and flow of uncertainty, mirroring the dynamic nature of the ocean. The artwork aimed to evoke a sense of introspection, capturing the vulnerability and resilience entwined in the human experience during challenging times.
MR. KEENAN
TIME TRAVELLIN'
Inspired by the time-travel theme of the album, the design aimed to transport the audience through a visual journey across different eras. Blending nostalgia with futurism, the concept embraced the eclectic nature of Mr. Keanan's beats, inviting listeners to embark on a sonic adventure through time
A CELEBRATION OF LIFE
A music festival in Indore, that hosted musical acts like The F16s, Noni Mouse and Karshni.
The concept revolved around creating a dreamlike environment that invites festival-goers into a realm where the boundaries between the natural world and the cosmic expanse blur. The surreal nature setting embodies the festival's ethos of celebrating life, connecting with nature, and reaching for the stars through music and shared experiences.
DEEP BROWN
PRINTS PARTY
Prints Party is an IP created by DJ DeepBrown to infuse vibrancy and playfulness into dance parties. The visual identity of Prints Party, a lively funky dance party where attendees adorn themselves in printed clothing. The artwork aimed to capture the essence of fun and spontaneity, featuring iconic prints such as pineapples, doughnuts, and flamingos against a subtly surreal pink backdrop.
PHARMA
PFIZER
In collaboration with Pfizer’s Viagra, Publicis, and Mothership Productions, Studio Ruining Magazines undertook the visual art direction of a 2-minute film.
The primary goal was to personify the Viagra pill and narrate its journey, from conception to packaging, in an engaging and visually compelling manner. The film aimed to demystify the product and present its story in a relatable and humanised way.
ART SHOWS
FRESH PRODUCE
WRITE UP
PLOT TWIST
DOSED
WORKSHOPS
EXPERIMENTS
ELEPHANTEE
ABSTRACTION
HAVE FAITH IN THE UNKNOWN
LUX REINVENTED
MEANINGLESS
WHAT'S IN YOUR HEAD?
CRY BABY
